10 Website Mistakes to Avoid

  1. Not enough inbound links – it is the the #1 way to build page ranking and increase visibility in organic search. Develop an link strategy to increase your rankings.
  2. Every title is just the name of your company – search engines read the title tag to get a sense of what the page is about.
  3. Pictures are not named – use Alt Tags to identify picture content, so searchers will find them in Google image search.
  4. All visual no text – the images are nice, but search engines want to read text. Try this tip – hit Cntl-A and what ever is not shaded is what the search engines see.
  5. Keywords don’t match text – this is known as keyword density. If your keywords and title say this about dogs but the content is about surfing – the search engines will note the disparity and move on.
  6. Get rich quick schemes – avoid unrealistic promises to get your site top listings – they are likely using “black hat” techniques that will get you banned.
  7. Hard to navigate – the home button should always be top left and every page should have clear navigation.
  8. Boring or unattractive – you do all the work to get people there – make it interesting so they stay. Watch your bounce rate – where visitors leave after seeing only one page – to see if the content is holding their interest.
  9. Broken links – nothing is more illustrating than clicking a link only to find a dead end.
  10. Takes forever to load the page – limit the bells and whistles (FLASH?) to ensure the page loads quickly. Also – look at your site in more than one browser. It make look fine on Firefox, and be totally askew in IE.
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Wednesday, February 11th, 2009 Internet Marketing

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