Developing Content

Creating content

Often the hardest thing about blogging is thinking up content. Obviously, if you are launching a new product or service – there’s plenty to blog about. But, what if you are just working away – what can you possibly write about?
  • Events and happenings in your industry or consider creating a calendar for your industry.
  • Use Google Alerts to stay on top of relevant keywords and comment on media stories about your niche.
  • Create a FAQ (Frequently Asked Questions) section to your blog to explain acronyms and common questions about your business.
  • Seek a broad range of people for interviews, including industry leaders, emerging entrepreneurs and researchers.
  • Discuss local issues with the organizations and people relevant to your business.

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Wednesday, June 17th, 2009 Marketing

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