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Using Podcasting To Help Your Business

Put down that quill pen, set aside your typewriter, and quit hiding behind your abacus. The future isn’t as scary as you think. I’m here to give you the 411 (information) on podcasting. What you choose to do with this information is up to you.

What is podcasting? Podcasting is downloadable audio from the Internet. Despite its name, you don’t need an iPod, or even an mp3 player. You just need a computer capable of sound.

Hasn’t downloadable audio been available for a while? Yes, but podcasting is different. Podcasts, like blogs, use RSS (Real Simple Syndication) to syndicate the content. People can subscribe to these Internet radio shows and have them automatically downloaded to their computer (and their iPod if they wish) whenever a new program is uploaded.

Who’s creating these podcasts? Everyone. Media organizations as diverse as NPR and Fox News syndicate their content through podcasts. Hobbyists create podcasts on photography, local sports teams, business, and, of course, sex. Since the FCC thankfully doesn’t regulate podcasts, anything goes, and it often does. If Howard Stern wasn’t moving to satellite radio, I’m sure he’d find a home in podcasting.

Where can I download some podcasts to listen to? Although there are several Web sites dedicated to organizing and promoting podcasts, Apple’s iTunes Music Store (ITMS) is perhaps the easiest to use. Just visit ITMS and find the podcast link.

I strongly recommend checking out Adam Curry’s (yes, of MTV VJ fame) PodFinder podcast at the ITMS. It provides 60 second snippets of a wide variety of podcasts. In one show you might learn to speak some Chinese, get information on prostate cancer, hear from roller coaster enthusiasts, and listen to new music that isn’t getting airplay anywhere else.
What do I need to get started in podcasting?A topic, time, and a (very) small initial investment in software and hardware.

Topic: Podcasting is in many ways like blogging or writing an email newsletter. You need to write on topics that are of interest to your target audience. Of course, if you’re doing this as a hobbyist, you can podcast on any subject you find interesting.

Many podcasters prefer a free product called Audacity, which works on both Macs and PC’s. On my Mac, I’m using GarageBand, audio software that came included on my computer.

For hardware, I bought a headset microphone at RadioShack for less than $30 and a USB microphone port called iMic for another $30 or so. On the other end of the spectrum are people who build entire recording studios in their home or office for their podcast.

I’d start small, if I were you.

How do I get my shows to the Internet? To start, I’d recommend using a hosting service that specializes in Podcasts. A Google search on “Podcast Hosting” will show you a number of other options worth looking into. Because audio shows can take up so much server space, it’s good to look into hosting companies that specialize in podcasts.

How do I promote my podcast? Like blogging, you’ll want to make sure your podcast offers an RSS feed; this way listeners can subscribe to your show to make sure they don’t miss an episode. If you choose a podcast- or blogging-centric hosting company, they’ll handle this for you.

Like blogging, you’ll want to “ping” or alert aggregator services that you have a new episode. I recommend using Pingoat.com for this.

OK, my head’s about to explode. What else is coming up that’s going to make me want to hide in my cave?

Can you say “video podcasting?” With the release of the new video iPods, many news stations and hobbyists are starting to release video podcasts that can be downloaded and watched on a computer or everyone’s favorite fashion accessory.

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