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Business Planning Only Finds Success If Fully Implemented

A Business Plan is a dynamic document: it changes on a daily, weekly and every month basis.  By having your Plan accessible on your Company Computer Network and Online, the CEO, Executives, Management and Key Employees can use it and update it easily and effectively.  In order for a Business Plan to be successful, it must be intertwined into the fabric of your business.  Just writing and developing the Plan is only half the battle.  Without effective Implementation, a Plan is just a document without “a soul” or purpose.  Marketing Plans must become a “living” document within your Organization.  By using computer technology and high speed internet, a Business Plan can be readily adopted into your Company’s every day operations.

Crucial Tips for your Business Plan’s Implementation

– Ensure it is a part of your daily, weekly, monthly, quarterly and annual Operational, Performance and Strategic Planning.

– It is the Key Driver behind your Marketing Team and Sales Team.  It is actually used as a Sales Tool to realize sales goals.

– Forces your Marketing Team and Sales Team to work intimately together.  This way your Marketing Plan is integrated with your Strategic Plan. Field updates and comments are at once accessible to the Marketing Team and Sales Managers via the Company’s Computer Network, enabling both divisions to propose real time solutions and support to the Sales Team.

– Has full support of the CEO, providing a system of communicating among all levels of your Company.

– particular Implementation goals are set, met and monitored through the Strategic Planning and Management Process.  Implementation Responsibilities are assigned to specific key people and sections.

– The Plan is an integral part of the entire Company – when a given employee turns on the computer at her desk in the morning, the first thing to appear is that person’s goals and responsibilities for that day, with expandable tabs for forward looking outlooks (weekly, monthly, etc.). When the CEO turns on her computer in the morning, up pops the Company’s Daily, Weekly and Monthly Goals, with highlighted areas showing Actual verses Projected performance, along with potential problem areas and opportunities.  From the top / down to the bottom / up, the Business Plan is the unifying factor within a Company clearly spelling out tasks, goals and performance on a daily, operational basis.

– A Plan’s flexibleness and ability to adapt and change on a daily basis is key to its implementation.  It must be a fully adopted Process into the daily operations of a Company in order that the Company knows where it stands, where it’s going and what areas need addressing at any given time.

– Just Talking about the Plan, Developing the Plan and having a Completed Plan aren’t enough to achieve success.  It must be fully adopted and implemented to obtain its calculated success.  I cannot stress this enough: Make the Completed Plan a part of your Business by utilizing computer and internet technologies. Make it a real-time, living Process, altered to specific Department’s needs and responsibilities.

– Each stage of the Company’s Growth must match assumptions with outcomes and determine how to proceed to the next milestone in the Strategic Plan.

– If you use a Business Consultant to help develop your business plan, make sure the contract with the planner includes implementation support and help.

– Business Plan Coordinating and Monitoring: An overall Coordinator for the Business Plan must be selected.  That coordinator is responsible for bringing together the various parts of the business plan into one Comprehensive Plan, along with monitoring the continuing process of following the Plan.  It is very important that the Key Strategic Objectives and Tactical Objectives are clearly outlined, assigned to the right people and overseen by the CEO and the Coordinator – ensuring progress, goals and dates are being satisfied and met.  Systems are in place for individuals, teams and departments to monitor and track their areas of responsibility, reporting to the Business Plan Coordinator, who in turn, reports to the CEO and Executive Management.

The Plan monitoring process should be streamlined and be as simple as possible.  It should be integrated as a complete system into the Company’s Computer Network so that individuals, teams and departments can add information and share information while ensuring the Coordinator, CEO and the Executive level of the Company can track and manage its progress.  The Coordinator works with the Strategic Planning Department to make note of shortfalls, determine the need for re-forecasting and call meetings to ensure the Business Plan is on track and changes are made as needed.  This, in turn, is unified with the CEO and Executive Management, keeping them informed and updated via the Company’s Computer Network.

Both the CEO and Coordinator are responsible for discussing and communicating the Goals of the Business Plan with company’s employees.  The Coordinator is responsible for daily management of the Plan’s objectives, while the CEO keeps a global outlook and vision, providing the major direction the Company is taking.  The Coordinator position should be a Senior VP position with indicative, as well as, widely based experience in Business Planning and the Industry.

Remember: A Business Plan is just a document. It is the Implementation System installed with in a company which brings out the effectiveness of the plan and ultimate company success.

About the Author

Frank Goley is a business consultant, business planner, and business turnaround consultant for ABC Business Consulting, and he has been helping companies to succeed for many years. He is an expert in developing business plans, marketing plans, funding plans, strategic plans, turnaround plans, web marketing strategies, and project specific business plans. Frank is also a business coach and a web development, web marketing and web seo consultant. Frank is author of the Business Plan Book, The Comprehensive Business Plan Workbook – A Step by Step Guide to Effective Business Planning, and he has over 120 published articles on business success strategies. He also writes the Business Success Strategies Blog.

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