Life Coaching Secrets of Negotiation

Zig Ziglar
Cover of Zig Ziglar

Life Coach Basics to Keep in Mind

If you ask for something before a contract is signed, it’s called “negotiating.” If you ask for something after a contract is signed, it’s called “begging.” It’s better to be an average negotiator than an expert beggar.

From motivational speaker Zig Ziglar: “You can get anything in life, if you help enough other people get what they want.”

Everything in life is negotiable, but everything has a price.

Quoted prices are just invitations to buy, but not statements of value or worth.

Important Fundamentals

1. Terms are just as important as dollars. Many people focus on rates, dates, and scope of work (the big three), but the other fine print — such as liability and attrition — can have just as much importance. These things will translate into dollars.

2. Negotiate at the proper authority level. Negotiate with the person who can say “yes.” Do not let your negotiation get lost in the translation shuffle. You don’t want to have to negotiate it more than once. Ask to negotiate with someone who has the power to go “off the script” or the rate card. Refuse to negotiate with someone who doesn’t have that authority.

3. If you want something, ask for it. Good negotiators never put their best terms on the table first.

4. Focus on the relationship. It’s important that the relationship is still there once you’re through with the negotiations. You do not want to conclude an agreement and never wish to see each other again.

The Four Unwritten Rules

In every negotiation, there are four unwritten variables. All exist in every negotiation, whether or not you know or understand that.

1. Power

This is the ability to get the other side to do things in the way you see favorable. The top two power forces are competition and the printed word. If a customer knows that four other customers in town want your business, then that customer will likely want your business, too. Businesses play that game all too often. They try to get more than one customer or group interested in their business. And remember: Always question the printed word. Printed rates are not final rates.

2. Time
Ninety percent of the negotiating happens in the last 10 percent of the time allotted. Negotiating will go on forever unless one side imposes a deadline. The corollary is that time works against the person who doesn’t have it. Never reveal your real deadline, and never negotiate when you’re in a hurry.

3. Knowledge
Knowledge is a combination of expertise and information-gathering regarding the wants and needs of the other side. How and when is the person you’re dealing with evaluated? How experienced is the person? What’s the businesses average daily rate, its peak season, and does it have other customers who want the same products or services?

4. Leverage
Leverage is your ability to get the customer to desire your business and to give you very good terms.

If you want to learn more about the 21 Principles of Negotiation, then go to My LIfe Coach to receive your free downloadable copy. Find a life coach to help you negotiate what you want out of life.

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