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Common SEO Errors You Shouldn’t Make

It doesn’t really matter what kind of website you have or what online business you run, you’ll always need targeted traffic. And the best way to do that is to optimize your site for the search engines. When you have SEO done on your website, you start to get free organic traffic that’s not only highly targeted but also converts well. However, if you are new to the whole SEO concept, then you might make mistakes that will harm your site on the long run.

You want to be favored by the search engines, not penalized by them. That’s why you need to learn common mistakes people make so that you can increase your chances of success. So read on and don’t make these mistakes if you want quality traffic flooding to your website.

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Number one mistake: terrible on-site SEO, it not only helps you rank well but helps your visitors navigate your site better. This is one of the only elements of SEO that you have complete control over. On-page SEO is basically how everything on your site is organized. For instance, all your pages should have the heading tags placed properly, along with the ALT tags, file names and titles. All of these should have your targeted keywords mentioned in them. The search engines are big on creating the best experience for their users and on-site optimization helps with it tremendously. Your competition will be using these basic techniques so you should take it a step further.

Internal linking is one of the most overlooked SEO strategies most people. It’s difficult to control how other sites link to you, but you have total control when it comes to linking your internal pages. This will give you link juice, increase your ranking and get you targeted visitors. Instead of focusing on sending your visitors away you should concentrate on linking all of your related pages together in a logical fashion. This is an under applied SEO method that is proven to produce results. If you want your new pages to get indexed fast then this is the way to go. Look at Wikipedia; even though it has a lot of external links, it has smartly inter-linked all the articles, which obviously gives the site the link juice it needs.

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Getting incoming links too quickly is also a mistake, as it will send out a red flag to the search engine and they’ll penalize you for link spamming. Many people will lie to you and say that by getting thousands of backlinks at once to your new site you will get to the first page and stay there. But this doesn’t work that way, as search engines like natural link building. It’s not worth it to spam your link out and suffer the consequences of getting your new site de-indexed and sandboxed, and it will get sandboxed if it is a new site receiving hundreds of incoming links. For the best results, you have to build links in a natural way; the same way that you will get them if you weren’t adding them yourself.

Remember that flashiness should be avoided, but if you do use images just make sure they have ALT tags. If you can avoid committing these blunders, you’ll shoot through the search engine ranks and you’ll avoid ever being banned.

Related articles

• Seo Ranking Basics (greatseoconsultant.com)
• 20 Essential Search Engine Optimization (SEO) Terms (marketingconversation.com)

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