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Conducting Strategic Keyword Research

Keyword research is an essential tool. It gives you the ability to find and research specific search terms which people individually enter into the search engines when performing any sort of search for information, products or services. This is incredibly helpful for optimizing websites, because if you can see what people are searching for, then you can quickly set up your site and its content so that the search engines index these specifically chosen keywords. This will tip the scales in your favor when it comes to driving targeted traffic toward your website. It’s not overly complex, and there are several really easy to use applications available to help you pursue this sort of research.

As one of a multitude of virtual assistants offering services, you’ll want to optimize your own in-house websites, and it’s also quite possible that many of your clients will ask you to look into this sort of research for them as well. If you find that you’re doing keyword search regularly, then you may want to think about investing in a program that will automate some of the time consuming stages for you. However, keep in mind that you should always understand how to do it without additional software assistance, as these programs certainly aren’t foolproof, and it’s always a responsible practice to occasionally verify the results too.

Here’s a simple guide on how to perform a keyword search using Google:

1. Look up the Google AdWords Keyword Tool. You don not have to be signed up for AdWords for this. It’s an external search that you can perform at no cost to yourself.

2. Enter the Keywords that you want to search for – in this case I am using “Virtual Assistant“, then type in the captcha character text (if necessary) and press the Get Keyword Ideas button.

3. You will be given a list of suggested keywords and related keywords from the starting keyword that you entered.

4. As you can clearly see, the application has given us a list which I have itemised by local search volume for April. This tells us that there is very high competition for the word Virtual Assistant, and it also tells us that there were 135,000 searches against this term in April. We’re searching for a keyword that we can utilise to become ranked higher up in the search engines so we can direct more traffic to our website. So if we take a look at this list, an exellent target is to choose a keyword with not less 100 searches a day. The competition for Virtual Assistant Services is still fairly high, but if we now go over to Google, we can take a look at our potential competition.

5. So, let’s do a search on “Virtual Assistant Services”, and make sure you use the quotations marks or you’ll get results returned for any combination of those words.

At this point, as you can clearly see, this page shows us that there are (at the time this article was written) 57,700 pages ranked for this particular combination of words. It’s not impossible for you to be able to compete with your page ranked for this specific word – you just need to put in a bit of work.

I’m not saying that this is the ideal term for you to attempt to rank your Virtual Assistance business. It’s simply an example of what you might have an interest in checking out. Be inventive and try to ‘think outside the box’ with your imagination. What terms do you think your clients would search for? You’re going to want to repeat this process to find several keywords that you can utilize for establishing your Search Engine Index niche.

Related articles

• SEOgadget Keyword Tools are Now Open to Public (searchenginejournal.com)
• Blogging with Keyword Research In Mind (bloggingtips.com)

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