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Top 5 Link Building Strategies

The internet is an intensely competitive marketplace. Hence a website needs to primarily focus on promotional strategies that can ensure a consistent flow of targeted traffic. Link building is one way of boosting web traffic. A well rounded link building strategy consists of 5 actions:

1.) Link partnerships (reciprocal links)

Exchange reciprocal links with websites applicable to your industry. This is one of the most commonly used link building strategy. Building two way links can be time consuming but worth the effort and time.

2) Directory Links (one-way-links)

In the ocean of information, the internet, there are many locations where you can post a link pointing back to your web site. There are literally 1000′s of directories that will accept your link. In most cases, site marketers boycott such ‘secondary directories’ thinking that little or no traffic would result from being listed on them…We agree! Directories are not likely to bring huge volumes of traffic. However, inclusion in these directories creates a powerful one-way-link factor. In other words, submitting your site to 100′s of seemingly insignificant directories will indeed reinforce your link popularity factor. That said, submissions should be addressed to directories featuring a decent PR. That’s what we call working smarter not harder. Only manual submissions work for directory submission – watch out for folks offering to submit your site to thousands of directories since they usually perform the work with softwares which are not SEO friendly – submitting to a directory requires individual registration in all cases and it is a labor intensive process which can only be fulfilled by hand.

3.) Article Marketing and Press Releases (one way links):

Top internet marketer’s all speak very highly of article marketing. Submitting your articles to article directories (places that aggregate content) is a great link strategy. Thousands of eZine publishers are on the lookout for new articles and press release material on a continuing basis. People look to article directories to get content for their site. The caveat is that they must keep your author link intact, which provides you with an inbound link to your site. Successful link strategies also include monthly online press releases. Press releases are great as well because newsrooms love to proliferate good content around the internet. In most cases, you shouldn’t expect to get mega traffic from such articles after they get published… In fact, possibilities are that your articles & press releases will never be found nor read, but their purpose is once again to boost your link popularity thru one-way-links. Article Marketing & Press Releases are an easy and efficient way to extend backlinks to your site.

4.) Blogs & Forums (one way links)

Some internet marketers argue that the best links you can get, are ‘contextual links’. Contextual refers to relevancy and context. The idea is that Google ranks sites based on relevancy. If your inbound links are on relevant pages to your topic, Google likes this. If you have spam links across hundreds of non-relevant web pages, Google is likely to see this as a manipulation tactic. Where possible, participate in blogs and forums that are related to your industry. Post comments & questions and always include your URL listed in your signature. The name of the game is to have interaction with online communities through blogs and forums to have a legitimate reason to list your URL as many times as possible, thus skyrocketing your link popularity through one-way-links. Link enhancement thru Blogs & Forums is also a labor intense process which cannot be implemented thru software. To post a comment, a human must read the blog, and make an insightful, helpful response. There is an art to navigate’ through blogs & forums, but it is definitely worth the time invested since Google loves contextual one-way-links!

5.) Social Media (one way links)

If you haven’t heard the term Social Media lately, you might be living in a cave. Wikipedia defines it as follows: “Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Think social media when you think of sites like Facebook, LinkedIn, Myspace, Twitter, etc; these are places where people are interacting online. Links are often generated from social media activities, although it is primarily used best as a branding or networking medium.

The Search Engine Pros are web marketing and link building specialists with over 10 years experience in helping people improve their website’s search engine positions through organic SEO. Visit http://www.thesearchenginepros.com to know more about online promotion techniques and one way link building strategies.

Related articles

• Quality Conversations (seomoves.org)
• Boy Do I Love Linkbuilding – And You Should Too (seomoz.org)

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