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3 Facebook Advertising Tips that get Results

Getting targeted traffic to your website is getting difficult day by day as the competition increases. But all is certainly not lost because there are places like Facebook where you can buy targeted traffic. While Facebook is not free traffic, there’s a tremendous audience there representing a wide range of profitable markets. Solid and proven Facebook advertising tips are what’s in store for you in the balance of this article.

When you have an ad campaign going at Facebook, you should be sure to test them against each other for the highest possible conversions. Facebook ads are not the same as PPC ads in which the ad is only served up once per search query, and then when the surfer leaves the SERPS page the ads are usually never seen again. This is not a platform where the Facebook user will only view a particular ad one time. It’s definitely different at Facebook where the same ad could be seen by a particular market 20 times or more in a single week. But the danger of that scenario is people will become quickly blind to seeing the same ad.

People need a measure of different, and all that means is you don’t want them viewing the same ad all the time. The easy solution is to make multiple ads each and every week. It’s cool because Facebook ad groups are allowed 10 or more ads in them. If you want them to appear different, then just change the headline for each ad – up to you. You need to always be able to determine why one ad performs better than others – that is critical. An efficient Facebook advertising tip would be us utilize CPM ads and not CPC to test your ads. Let’s face it, CPC or cost per click isn’t that effective when it comes to testing, because the majority of your testing is done on the landing page. It does not allow you to benefit from testing. But you can improve things by testing ads on CPM or cost per thousand impressions and then research those ads that require the cheaper cost per click. Here you might get lower CPCs in comparison to the CPC bidding model where you test by bidding for clicks. But when you utilize a CPM model, it will help you to understand those ads that provide the greatest performance and lower the total cost of your campaign. When you use CPM you can judge what CPC rate you should be trying to get so that you can see which ads are providing the best results.

Do not forget to use keywords to get more from your campaign. It you choose to only target demographics, then your focus is too broad. It only works on its own when your product is wanted by the masses or when you can’t really use any targeted keywords because the market is too broad. But if this is not correct, then you should direct the keywords because when your ads are related, they usually command a higher click through rate, which obviously gets more conversions. Search engines such as Google have their own ways to test for relevance and determine the quality score of your website. Although Facebook does not have this kind of formula, it does abide by the same concepts. It is common sense; relevance will product stronger results. Finally, Facebook is getting more popular and if you want it to be beneficial, you must test your ads a lot in order for it to work for you.

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Related articles

• Should Facebook Ads Replace Your AdWords Campaign? (searchenginejournal.com)
• How to Get Facebook Fans: The Easy Way and The Hard Way (searchenginejournal.com)
• 7 Tips to Mastering Facebook Advertising (socialmediaexaminer.com)
• Facebook Will Turn Your Likes Into Ads (businessinsider.com)
• Facebook Advertising vs. Google AdWords (searchenginejournal.com)

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