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Organizational Change Series – the Psychology of Fun and Productivity

By Arthur F Carmazzi

What is the reason that some organizations back away from cartoons or caricatures in any of their marking. Due to some reason, we have been led to believe that some particular “Professional” professions are supposed to be serious to be good… that if they are incorporated with fun, that their clients will not be interested to buy from them… that fun in some way implies incompetence. And when we look the the foundations of Organizational Change, we often assume that it must be a serious process and “fun” has no place in it.

Well, according to an ongoing behavioral study, an initiative by Volkswagen called “The Fun Theory”, conducted on different contexts across multiple counties, this is evident that 66% more people will modify standard behavior and give more effort to a task than the norm when they can have more fun in the process. Now definitely we don’t want the people controlling air traffic to do their job as if they were playing video games (or do they already???)… But, for the most part, fun does influence behavior in buying, productivity and relationships.

Your Brand is another facet, (this is an important focus of any Organizational Change or Organizational Development programs) you may not be the “fun” brand and that’s fine as a large number of people are not the “fun” brand type, but there is no barrier for you from having a more fun way to interact with your customers and employees (in a way congruent with your brand indeed), after all, they are people too… And this reminds us the topic of Organizational Change, how can you incorporate fun into your processes, you customer service and ideally, your organizational culture? How can you see fun as a motivating factor?

More evidence? When we laugh our brain produces a chemical called “Endorphin”, people under the influence of these happy chemicals are likely to be more creative, faster moving and on the whole … more productive… so, what will you do today that will start your work being more fun and begin a journey to an organization with more productivity, effectiveness and success.

Arthur F. Carmazzi is the Principal Founder of the Directive Communication Methodology and Ranked as one of the world’s top 10 Leadership Professionals by Global Gurus International. He is a bestselling author and specializes in psychological approaches to Leadership and Corporate Culture Transformation.

www.directivecommunication.com and www.carmazzi.net

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