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How Not to Network

I went to a business mixer last night. I was in a pretty good mood and I ran into a few folks I hadn’t seen in awhile. As is the norm – many asked, “How’s Business?” What used to be an ice breaker now carries a notable edge to it. Times are tough.

One long time acquaintance launched into a doom and gloom discourse. I excused myself. I am not typically a head in the sand kinda guy, but I can’t spend a lot of energy on how bad can might possible get. Especially, since I have little or no power to affect the state of the economy over the next few months. But for my own personal sanity, I just can’t wallow in it.

So I weather on . . .

When business is slow, I work on stuff I don’t have time for during busier times – I network, I update our marketing collateral, I pitch new projects. Am I being naive? Maybe. Or maybe (this is my more positive spin) I am preparing for a time when business returns. Some of our competitors have fallen away and we have an opportunity to competitively position ourselves for the recovery.

It’s your choice . . .

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Related articles

• Growing & Managing a Business (thinkup.waldenu.edu)
• Closing the funding gap (theglobeandmail.com)
• 12 top tips for networking success (thetrainingpack.wordpress.com)

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