blogging tips

Developing Content

Creating content

Often the hardest thing about blogging is thinking up content. Obviously, if you are launching a new product or service – there’s plenty to blog about. But, what if you are just working away – what can you possibly write about?
  • Events and happenings in your industry or consider creating a calendar for your industry.
  • Use Google Alerts to stay on top of relevant keywords and comment on media stories about your niche.
  • Create a FAQ (Frequently Asked Questions) section to your blog to explain acronyms and common questions about your business.
  • Seek a broad range of people for interviews, including industry leaders, emerging entrepreneurs and researchers.
  • Discuss local issues with the organizations and people relevant to your business.

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Wednesday, June 17th, 2009 Marketing No Comments

How often do you need to update your blog?

How often should I update my blog?

This probably the question we get the most. We recommend that you update your blog at least once a week. That ensures there is fresh content for both your readers, as well as the search engines. We write our business blogs because we want potential customers to do something – hire us, buy from us, etc. Make sure there is a call to action in everything you post – such a “Contact Us to Learn More” and make it easy to do by adding a link to your email address or to your website.

Creating fresh content tip –

When you write an article – break it up into sound bites (say 250-300 words) and then post it as installments on your blog – a 1,200 word article can yield 4 blog entries.

Another time saving tip is to write 2 or 3 entries at a time. When the ideas are flowing go with it. You can then schedule the posts for various times during the week ensuring fresh content for the next week or two.

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Monday, February 9th, 2009 Advice No Comments

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