Google

RIP Keywords

Are keywords dead?

Back in March, we asked this question.  Most of you thought if they weren’t dead, they were probably on life support.  Here’s what Google had to say recently -
Google doesn’t use the “keywords” meta tag in our web search ranking.
What does this mean? Should we eliminate keywords?  There are those who say save the space, don’t include them.  Google acknowledges keywords neither help or hurt you at this point (your not penalized for having them), and there are some other sites that still look at them.  Further, Google hasn’t ruled out that it may revisit using them in the future.

Bottom line it’s the content that makes the difference.  If you want to have your site show up in Google, there will be need to be some keyword density in your text.

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Thursday, September 24th, 2009 Marketing No Comments

Google dethrones Yahoo!

Top 10 Websites

Alexa.com has released the latest Top 10 Websites by Traffic. Google has taken over the #1 dethroning longtime holder Yahoo! Even more interesting is that Facebook has surpassed Yahoo!, as well. Google has three properties in the Top 10 with Google, YouTube and Blogger – do not underestimate the power of Google! Can’t think the folks over at Yahoo! are to happy about the slide.

Also interesting is who no longer on the Top 10 – MySpace so two years ago – bye,bye. AOL? Who? What? Distant memory. Seriously, when was the last time you checked your Myspace account? Actually, MySpace is #11 and AOL is #35. Twitter is #13 – expect Twitter to surpass MySpace in no time.

Microsoft Live is #5 – I’ll be talking about some of their cool tools in upcoming posts – I never rule out Microsoft.

What does this all mean? Google is still King and social networking is taking over. Making Google happy should be the goal of your SEO efforts. And if you haven’t gotten on the fFcebook bandwagon, what are you waiting for? Facebook allows you to integrate with your own blog and your Twitter account – post once – send it across all your networks – Interactivity is tbuzz behind Web 2.0!

  1. Google
    google.com

    Enables users to search the Web, Usenet, and images. Features include PageRank, caching and translation of results, and an option to find similar pages. The company’s focus is developing search technology.

  2. Facebook
    facebook.com

    A social utility that connects people, to keep up with friends, upload photos, share links and videos.

  3. Yahoo!
    yahoo.com

    Personalized content and search options. Chatrooms, free e-mail, clubs, and pager.

  4. YouTube
    youtube.com

    YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide!

  5. Windows Live
    live.com

    Search engine from Microsoft.

  6. Wikipedia
    wikipedia.org

    An online collaborative encyclopedia.

  7. Blogger.com
    blogger.com

    Free, automated weblog publishing tool that sends updates to a site via FTP.

  8. Microsoft Network (MSN)
    msn.com

    Dialup access and content provider.

  9. Baidu.com
    baidu.com

    The leading Chinese language search engine, provides “simple and reliable” search experience, strong in Chinese language and multi-media content including MP3 music and movies, the first to offer WAP and PDA-based mobile search in China.

  10. Yahoo!カテゴリ
    yahoo.co.jp

    有料審査制のディレクトリ。ウェブサービスの形でAPIを公開。

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Thursday, September 17th, 2009 Marketing No Comments

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