keywords

RIP Keywords

Are keywords dead?

Back in March, we asked this question.  Most of you thought if they weren’t dead, they were probably on life support.  Here’s what Google had to say recently -
Google doesn’t use the “keywords” meta tag in our web search ranking.
What does this mean? Should we eliminate keywords?  There are those who say save the space, don’t include them.  Google acknowledges keywords neither help or hurt you at this point (your not penalized for having them), and there are some other sites that still look at them.  Further, Google hasn’t ruled out that it may revisit using them in the future.

Bottom line it’s the content that makes the difference.  If you want to have your site show up in Google, there will be need to be some keyword density in your text.

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Thursday, September 24th, 2009 Marketing No Comments

Understanding Keyword Density

Keyword density is how often your keywords show up in the text of your site. If they never show up – then the text and the keywords seem unrelated – if you over do it then it’s just a spam site.

But as poor Goldilocks found out – it’s not always easy to get it just right.

No more then 2-3% of you text should focus on one variation of a keyword or keyword phrase. Some people debate this and will say 4-5% and some will even go as far as 7%.

Google tends to like a lower keyword density, so err on the low side

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Sunday, March 1st, 2009 Marketing No Comments

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