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What Google’s Panda and Penguin Revisions Signify To Your Internet SEO & Marketing

Google Penguin changes were presented on April 24, 2012, and arrived as a jolt to a lot of site owners. This update is clearly intended to stimulate the best quality sites and target website content which amounts to polluting the web with spam, as mentioned in the official statement of Google Penguin modifications. Although Penguin changes are meant to penalize only those sites which are involved in spamming the web, the website owner discussion boards are bombarded with parades of protest about incorrect judgments of websites affected by the latest updates. Numerous webmasters and owners of Internet Marketing Blog sites are convinced that the newest updates have punished genuine and original content material while many spam sites continue to rank highly in search engine outcomes.

Both Google Panda updates and Google Penguin updates relate to algorithm criteria changes within the Google Web Search platform. The Penguin update appears to be incorporated straight into the main algorithm, similar to a more conventional Google update. This past year Panda update affected 12% of search engine results, and Penguin update around 3%.

When you read community forum discussions, the Penguin updates have irreparably damaged Google’s search results. You’d think the apocalypse has arrived! Maybe it’s more an issue of which “hat” you’re sporting, white or black.

Google’s recent changes kicked down the search rankings many top-rated websites which had been at the top for some time. This resulted in sliding them very deep within the listing. How come the seemingly severe treatment?

Too many website owners, to their detriment, enabled black hat search engine optimization methods to permeate their internet marketing strategy. Quite a few were wholly in the dark concerning what their chosen SEOs were engaging in behind the scenes. This by no means minimized the impact whenever their sites said goodbye to massive search traffic resulting from these kinds of practices which allowed their websites to decrease on search engine results positioning and PageRank.

In reality, this Penguin update (like Panda) is an enhancement and yet another wake-up-call for internet spammers and all the black-hat web doctors. Ultimately, the Penguin update didn’t really change anything which Google has viewed as improper. It’s not exactly new to say that Google has always favored quality articles on internet marketing and other unique content over spammy junk that benefits nobody except the black-hatters so polluting the web. The Google Penguin redesign was designed to punish individuals who’ve been spamming Google and proceeding against their guidelines.

Here’s a clue: Simply play by the rules. “Don’t be evil.” With the Penguin (and even Panda earlier) modifications, Google has effectively moved website SEO concentration once more to quality content for all searchers on the World Wide Web.

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